NoFollow Option Coming

I’m really new to all this “get paid to blog” stuff but this on-going tussle between the almighty Google and PayPerPost is really interesting. It has all the makings of a great movie like drama, action, suspense, mystery and, at times, comedy too. Now, if they can just translate all of it into film then I’m sure it’s going to be a box-office hit.

In PayPerPost’s bid to defy Google and to protect their bloggers they’ll be introducing a nofollow option for their advertisers.

By weeks end we will roll out a new No-follow option for advertisers in PayPerPost. No-follow has always been something that advertisers could specifically ask for, now we have made it as easy as clicking a button. Bloggers that are more comfortable with no-follow sponsored posts should hopefully see more and more opportunities over time.

My question now is, since it’s an option, would advertisers use it? If they do then great for posties or bloggers because Google will stay off their backs. It is common knowledge that advertisers don’t only pay for the ad, they also pay for the pagerank passing link on the postie’s blog which really ticks Google off.

The nofollow option is a great idea but I guess we’ll just have to wait and see if advertisers adopt it.